Informasi Seminar dan Training (Pelatihan) di Indonesia DIREKTORI TRAINING INDONESIA

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Training Full Marketing Program

As a marketer, your task is to drive multiple initiatives, driving brand growth, engaging in deeper customer connections, identifying and pursuing opportunities for innovation. No doubt, achieving these aspiration requires in-depth marketing knowledge, but most importantly also nurturing your soft skills to be a successful Marketer.

What will you learn from this training:

  1. GENERAL INTRODUCTION
    • Consumer Behavior
    • Buying Process Model
    • Understanding Archetype
  2. LEADERSHIP & TEAMWORK
  3. BASIC MARKETING
    • Marketing vs. Sales
    • Segmenting – Targeting – Positioning
    • Marketing Process
    • Elements of Marketing Mix
  4. BRAND MANAGEMENT
    • Brand name Strategy and Decision
    • Creating Good Brand
    • Features and Benefits
  5. MARKETING STRATEGY
    • Product life cycle
    • Research as Input to Marketing Strategy
    • SWOT Analysis
    • Marketing Ecosystem
    • Consumer Adoption Cycle
  6. INSIGHT
    • Consumer Insight
    • Trade Channel Insight
    • Shopper Insight
    • Misconception about Insight
    • Insight Mining Techniques
  7. MARKET RESEARCH
    • Role of Market Research in Marketing
    • Qualitative Research
    • Quantitative Research
    • Projective Technique
  8. LAUNCH AND RELAUNCH PROCESS
    • Idea Generation
    • Concept Development
    • Mix Development
    • Launch Preparation
    • Post Launch Evaluation and Market Measurement

Who will benefit from this training:

  1. Fresh Graduates with passion in Marketing
  2. Junior Employees who are interested in Marketing or Research

Who delivers the training:
Our own fleet of experienced practitioners, each with more than 20 years of experience.

Training Schedule & Location:
Start Mei 2018
66 hours Program

Komp. Golden Plaza Blok B2 no.40
Jl. RS Fatmawati no.15
Kebayoran Baru – Jakarta Selatan

(Minimum 10 participants)

Investment:
Rp17.000.000,-

SPM02 | Team Trainer | Rp.17.000.000