One of the biggest marketing expenditure is on marketing communication. However, a big proportion of this investment is yet to generate the sought after impact. There are many factors affecting both the effectiveness and efficiency of marketing communication.
This workshop is conceived and developed by distilling decades of global marketing communication best practice. Learn how a truly integrated marketing communication delivers disproportionate business result!
What will you learn from this training:
- Principles of marketing communication
- Working and getting the most from agency
- Creative evaluation
- Media Trilogy
- The Power of Integration
- Digital Marketing
- Global best practices
In-class Lecture & Group work
Who will benefit from this training:
Marketing professionals who would like to elevate the effectiveness of their marketing communication to the next level.
Who delivers the training:
Our own fleet of experienced practitioners, each with more than 20 years of experience.
Training Schedule & Location:
Sabtu – Minggu, 25 – 26 Mei 2018
Komp. Golden Plaza Blok B2 no.40
Jl. RS Fatmawati no.15
Kebayoran Baru – Jakarta Selatan
(Minimum 5 participants)